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Simply Pure Coat Brightening Shampoo, 16 oz.

Whitens and intensifies natural coat color

While effortlessly removing dulling dirt and grime, optical brighteners are at work whitening white coats, reviving yellowed coats and intensifying the natural color of all coats. Ready-to-use formula

The name of the Simply Pure line is changing to Pure Planet. As we make more of a certain product and size, the label will change to Pure Planet. The product itself and the sku numbers are exactly the same, it is only a name change. You won't even notice the difference! 

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Customer reviews

  • simlpy pure

    Posted by jana osgood on 05/22/2014


    I posted a review about premium color enhancing shampoo and I forgot to mention simply pure coat brightening. This is also a great product and this is what we use in our grooming shop

  • Love This Shampoo!

    Posted by Kasey Parks on 05/29/2014


    Great for making a dog shine and feel great! It also helps condition the longer coats.

  • Simply Pure Awesome!!

    Posted by Mitzi Thrift on 06/04/2014


    I had been looking for a complete line (whitening, oatmeal, deep cleansing, etc) that was soap free and held up to MY standards. I finally found it in Simply Pure. It leaves the coat shiny, silky, clean!! It never strips the skin or coat of necessary oil or irritates the skin. And the conditioner adds just right amount of moisture. Love this stuff and so do my customers.